Episode 10: The Conservation Games with Luke and Robin Brown.

“…we’re basically immersing the players in some of the complexities that surround conservation. What actually happens out in the field, why is conservation something that is important? What can they learn about conservation that they didn’t know before?…because they are icons already for sport. There is nothing stopping them being icons in conservation as well.” – Luke Brown, Zambesia Conservation Alliance.

This week my conversation explores new initiatives that surround the conservation sector in Africa. The complexities behind conservation are often misunderstood or completely ignored. How do we encourage an audience that otherwise would not have an interest in some of the issues facing conservation in Africa to start paying attention? By using “sport for conservation” the idea was born to integrate conservation messaging through an online trivia game where famous sports-people from Southern Africa would compete against each other, providing entertainment and important messaging.

The Conservation Games: bit.ly/2YWaI0l